"WORK HARD; WEAR WHITE'S."
White's Boots is an American boot manufacturer with a solid reputation- tried and true. For those who have bought a pair of White's, brand loyalty runs deep. Patrons often share their affection on the company's social media sites with a flood of positive emojis. Brand loyalists encourage others to buy their favorite style, distribute advice on how to care for and maintain the products after wear, and share why and how they've been the best boots for the job. Some share stories of their love affair or adventures with a particular White's product. No one asks them to share their experiences with the products but they do it anyway. They are just obsessed. Straight boot otaku. My first encounter with White's was working on timber units in Southern Oregon. If you don't know anything about grade, it is the slope of a landform. Timber units feel like a logger's Mount Everest. Your feet never touch flat earth until you ge...